e-spaces


YOUR IMAGE IS YOUR BRAND AND YOUR BRAND IS EVERYTHING!!! by Lans
November 28, 2008, 7:43 am
Filed under: Branding, By David Abrahamse

Image is very important in retail from eye wear to shoes and if a company can get people to own their brands they have then achieved the status icon. Products like clothing and accessories have achieved this very well, retailers have to a much lesser degree.

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Blending branding, design and digital by Lans
October 1, 2007, 8:34 am
Filed under: Branding

Brent Campbell, digital design director of recently launched Switch Digital Cape Town, explains that with the web becoming a stronger business platform for brands to communicate with their target market, it was essential for Switch to give its clients a full set of brand solutions under one umbrella.

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Music revolutionises brand recall abilities by Lans
September 21, 2007, 5:57 am
Filed under: Branding, Retail

Music, memory and marketing will become integral to the creation and promotion of brands, says Craig Cesman, CEO of DMX Music, who explores the cognitive effect that music has on memory and a consumer market’s ability to recall brands.

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Blending branding, design and digital by Lans
September 21, 2007, 5:42 am
Filed under: Branding

Brent Campbell, digital design director of recently launched Switch Digital Cape Town, explains that with the web becoming a stronger business platform for brands to communicate with their target market, it was essential for Switch to give its clients a full set of brand solutions under one umbrella.

Continue reading



Branding for the environment: legislative aspects and costs by Lans
September 21, 2007, 5:09 am
Filed under: Branding, Environment, Retail, Trends

Pierre Mare’s previous columns have looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding.

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When fiction becomes reality by Lans
August 1, 2007, 11:03 am
Filed under: Branding

Question: What does a major brand’s repositioning story have in common with SA’s best loved soapie? Answer: A marketing coup and an inspired strategy because PEP’s new brand ‘proposition’ is being launched on Generations.

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Music enhances brand recall abilities by Lans
June 28, 2007, 10:03 am
Filed under: Branding

By: Craig Cesman

Music, memory and marketing will become integral to the creation and promotion of brands. Let’s explore the cognitive effect that music has on memory and a consumer market’s ability to recall brands.

Continue reading