A bitter war is brewing between Apple IMC and its former distributor, technology accessory company Cool Apple Buddy (CAB).
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War of iPods as Apple turns on Buddy
Euroshop 2008
March 31, 2008, 9:41 am
Filed under: Blogroll, By David Abrahamse, Design, Environment, Must Reads, Must sees, Retail, Trends
Filed under: Blogroll, By David Abrahamse, Design, Environment, Must Reads, Must sees, Retail, Trends
I have just retuned from a trip to Europe and visited the Euroshop trade fair in Germany (The largest retail store equipment exhibition) and it is very interesting to have observed that South Africa is no longer behind from a retail design, concept and shopfitting point of view!
The sound of sales
March 13, 2008, 6:10 am
Filed under: Trends
Filed under: Trends
The right music can contribute to enhanced customer satisfaction and increased restaurant sales, says a business music expert.
Significant trends to impact business planning future
January 21, 2008, 9:52 am
Filed under: Trends
Filed under: Trends
The ResearchBrief for today is forward looking from newspaper executives who identify the current trends they believe will have an impact on the future of businesses.
The list of 66 trends provided by eight newspaper executives will serve as the centrepiece for a “scenario planning” workshop, to be held in January, and published by the WAN Shaping the Future of the Newspaper project.
Some are profound and others are seemingly minor - but all have the potential to shape the future of newspapers. These are a few of the identified trends:
• Infotainment, with games, DVDs, tickets, samples and other non-traditional products becoming an increasingly important component of the media offering.
• Changing demographics, with more single households, older people and non-traditional families.
• Growing choice, with an infinite number of options making it hard to decide what products and services to buy.
• User-generated content that provides opportunities for self-expression and social interaction.
• Consumer power, where the customer is taking control over brands and information flows on the internet.
• Mobile devices becoming faster, smaller and user-friendly.
• The growing importance of social networks.
• Multi-channel strategies and the diminishing differences between types of news media.
Martha Stone, Director of the SFN project, said “The trends will be used as the catalyst for the scenario planning process, and… describe current trends that are likely to have a certain degree of importance in the future… We will focus on the most important trends and uncertainties and use them to build possible scenarios for the future.”
Virgin Mobile marketing in Soweto
Wayin is pleased to have successfully completed its first mobile marketing campaign in the retail space. Barcode coupons delivered by SMS attracted customers into Virgin Mobile’s brand new store in South Africa’s most famous township.
Science targets clever trolleys
October 11, 2007 Edition 1
London - Supermarket shoppers may soon be cruising the aisles with “intelligent” trolleys that warn them if they’re buying too much junk food, technology experts say.
No entertain, no gain
It’s the sound of music that’s making people happy and driving up bottom line performance in consumer driven businesses. Why? It’s simple. Music has a unique relationship with the psyche that directly affects mood and can change consumer behavior.
Body Shop gives L’Oréal green edge on growth
L’Oréal lost investors when the world’s largest cosmetics maker acquired the less profitable Body Shop last year. Now, amid a growing appetite for greener cosmetics, the acquisition has given L’Oréal an edge that should help push the stock higher.
Long live the experience economy
The next frontier of marketing is about winning the hearts and minds of customers through being the best at what your business is about.
