Brent Campbell, digital design director of recently launched Switch Digital Cape Town, explains that with the web becoming a stronger business platform for brands to communicate with their target market, it was essential for Switch to give its clients a full set of brand solutions under one umbrella.
Music, memory and marketing will become integral to the creation and promotion of brands, says Craig Cesman, CEO of DMX Music, who explores the cognitive effect that music has on memory and a consumer market’s ability to recall brands.
Brent Campbell, digital design director of recently launched Switch Digital Cape Town, explains that with the web becoming a stronger business platform for brands to communicate with their target market, it was essential for Switch to give its clients a full set of brand solutions under one umbrella.
Pierre Mare’s previous columns have looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding.
Question: What does a major brand’s repositioning story have in common with SA’s best loved soapie? Answer: A marketing coup and an inspired strategy because PEP’s new brand ‘proposition’ is being launched on Generations.
Music, memory and marketing will become integral to the creation and promotion of brands. Let’s explore the cognitive effect that music has on memory and a consumer market’s ability to recall brands.
You may think that you have an absolute, 100% ownership for your brand, yet if your name identity is shared with hundreds of others, then you clearly lack 100% ownership. What’s the point of brand-building if you are simply brand-sharing?
