e-spaces

By Florence de Vries

Chevron South Africa and retailer Fruit & Veg City yesterday announced a 10-year strategic alliance to roll out Freshstop convenience stores across a national network of Caltex service stations. Joining the likes of Engen, which joined up with Pick n Pay last year, Freshstop stores will offer baked breads, fast food, coffee and fresh produce to Caltex retailers. Freshstop stores will be introduced in phases, with conversions of its predecessor, Star Mart, starting in the Western Cape, followed by Gauteng. The initiative follows the roll-out of four trial Freshstop stores in Cape Town. – Florence de Vries