TNS unveils new in-store metric for grocers
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July 15, 2008, 8:28 am
Filed under: International News
Filed under: International News
Marketing Daily: TNS is unveiling a new way to measure grocery-store behavior, one it says will give both grocery retailers and packaged-goods marketers new insight into their marketing plans. Called the TNS Insight Dashboard, the syndicated quarterly metric will track many variables over a period of time, enabling marketers to figure out which of their in-store marketing strategies are working hardest.
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