e-spaces

Building a powerful brand is one thing. Consistently delivering on your customer promise day in and day out through a myriad of touch points is the hard slog of what it means to maintain a powerful business. In a market where advertising is becoming saturated, brands live or die through every experience your customers have with your staff. Craig Cesman, Chief Executive Officer of DMX Music looks at customer touch points, the interface where your brand meets your consumer and then lives or dies.

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The honeymoon is over for South African retailers. According to figures released by Statistics South Africa last week, retail sales have fallen for the first time in nearly seven years.

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Late 2005 saw the first malls in South Africa go live with Bluetooth as location-based marketing communication medium. The idea is to use Bluetooth to communicate relevant retail and mall communications to accepting customers’ cellphones.

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The results of a critical study of global FMCG company Unilever’s economic footprint in South Africa is expected to create the impetus for other multinationals and large businesses to reconsider how they create and share wealth.

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If January and February 2008 is anything to go by, the online retail industry is set to experience significant growth in the forthcoming months of 2008.

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