Filed under: Local News
Piatto Mediterranean Kitchen had struck a deal with the Industrial Development Corporation (IDC) to provide five black economic empowerment (BEE) franchisees with their own outlets, financial director Pano Economou said yesterday.
Filed under: Retail
Confidence in the retail sector dipped in the third quarter of the year on higher interest rates and a new credit law, but retailers remained upbeat, a new survey showed yesterday.
The next frontier of marketing is about winning the hearts and minds of customers through being the best at what your business is about.
Music, memory and marketing will become integral to the creation and promotion of brands, says Craig Cesman, CEO of DMX Music, who explores the cognitive effect that music has on memory and a consumer market’s ability to recall brands.
Filed under: Retail
According to an article in the most recent issue of First-Perspective, a First Marketing publication, when researchers use a combination of demographic and psychographic analysis, they can predict an individual consumer’s next purchase with up to 82% accuracy.
Filed under: Branding
Brent Campbell, digital design director of recently launched Switch Digital Cape Town, explains that with the web becoming a stronger business platform for brands to communicate with their target market, it was essential for Switch to give its clients a full set of brand solutions under one umbrella.
Pierre Mare’s previous columns have looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding.
Filed under: Local Company News
Cashbuild would add market share through a redistribution of wealth in employment as the government launched its multibillion-rand infrastructure development, chief executive Patrick Goldrick said yesterday. S
The previous owners of the De La Rey group have launched a new, big-box health store under the Wellness Warehouse concept, in a bid to capture this fragmented market.
