Filed under: Must Reads
Guess what the following have in common. Roedean School. The Auditor General. Air Chefs. The Constitutional Court. AMC Classic Cookware. @tlantic Internet. AD Spitz. African Sales Company. Achievement Awards. Auto Parts Distributors. Business Connexion. The Independent Electoral Commission. Holcim SA.
DRA Mineral Project. Drake & Skull. ER24 EMS. ICD Infocentre. Joe Public. Maxidoor. Mercantile Bank. Nashua. Revlon. Run/Walk for Life. Tygervalley Centre. UkuZUZA Estates. Rand Refinery. Unilever SA. University of Johannesburg. Zodiac Pool Care. BUSAF. GIBS. Cellshack. Momentum Africa. New Clicks Super Group.
Answer: They and over 40 000 other organisations and individuals of every possible kind to be found in South Africa (and some overseas) have bought copies of Brands & Branding in SA. Many in fact have bought every edition since it was first published in 1993.
All around the world, consumers are increasingly looking to brands to help them make a difference across a range of social issues from animal rights to global warming to poverty and HIV/AIDs. Alison Tucker of brand development and marketing insight company, Added Value, asks if South African brands are up to the task.
Filed under: Opinion/Analysis
From Ferrari’s prancing horse to the Lacoste crocodile, animals have been used as powerful brand icons for hundreds of years. Why do animals make such powerful brand icons?
Filed under: Opinion/Analysis
Beware these four dangerous words. Spoken like a secret and holy chant that if challenged will send you directly to hell or worse. Often used by junior marketing people, ad agencies and uninformed company directors… The Holy Grail of Marketing that commands subservience and unquestionable loyalty from all who should be exposed to her.
Filed under: Trends
Work is theatre and every business a stage … or is it? You are probably already familiar with the “Experience Economy”; an idea that has been around since 1999. Its original authors, Pine and Gilmour, argued that because of technology and increased competition, consumer expectations had been raised to a degree that could not be met purely through the functional attributes of the offering itself.
Filed under: Trends
Consumers appreciate the ability to add their own personal touches to products to really make them their own. Concoct it yourself perfumeries, snap-it-on cell phone faceplates, and other do-it-yourself design opportunities are constantly arising from brands that value engaging their consumers.
Filed under: Local Company News
South African supermarket group Shoprite said on Wednesday it had ended talks on a proposed $2,14-billion buyout from private equity firm Brait, which sent its shares up as much as 5%. Brait’s bid for Shoprite late last year has been mired in controversy, with minority shareholders unhappy about the price.
Filed under: Opinion/Analysis
Environmental branding is a disciplined approach to interior design that aligns a three-dimensional space with the brand positioning. This marketing tool aims at expressing the brand’s essence in showrooms, work areas, trade exhibits and any other customer-oriented spaces.
Filed under: Opinion/Analysis
All those names – competing for attention and brain share – keep piling up into a considerable number. Some authors claim that about 10,000 new brands are created every day. Whatever the right number is, it’s a disproportionately high population compared with the tiny number of great brands as reflected by the short list gathered for brandchannel’s “Readers’ Choice Award” survey. Still, the management of most companies tends to believe that their brand is great. Let’s examine the validity of their statement.
