By David Abrahamse
07 May 2007
South Africa can expect a very different retail offering sometime in August 2007 with the opening of our first Wellness Warehouse in Cape Town’s Kloof Street Lifestyle Center.
Brothers, Carlos and Sean Gomes, previously of the Delarey 1001 Building Materials now Builders Warehouse have teamed up to open and roll out about 20 stores nationally.
Wellness Warehouse is a 1500 square meter store catering to the 6 – 10 LSM’s (Living Standards Measurement), male and female. Wellness will offer anything to do with wellbeing and health. The departmental offerings are FMCG, naturopath, pharmacy, bath and body, beauty, books, cd’s, spa, nail bar, salon, horticulture, infants and an organic deli.
Add on services include a restaurant and a demo area. The females and males of the major cities are going to love this new retail chain, it’s just the sort of retail offering we need and want all under one roof.
Wellness has invested millions in the design of both it’s brand and it’s stores, so customers can expect to be well pleased. They are even going to offer a recycling service. Going forward stores are going to be as green as possible in the South African environment. It’s about time South African retailers start taking the environment into account, hopefully others will follow in Wellness footsteps!
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Wow, sounds really amazing! i cant wait untill it opens
Comment by Rob May 16, 2007 @ 8:08 amDear David, thank you for acknowledging the soon-to-be Wellness Warehouse. You are absolutely right; shoppers are going to be delighted with our innovative concept. For those of us who care about the environment, care about people (and ourselves for that matter) we now have the choice to shop consciously without being inconvenienced. Choice is the key word with our comprehensive wellness offering. With most items purchased, we offer an eco-friendly and health conscious alternative – a real one stop shop for a wellness lifestyle. Convenience comes through having familiar products available as well as healthy alternatives. Our merchandising team is working around the clock to bring an entertaining shopping experience with an opportunity to learn and discover. After all, wellness is about looking after yourself, others and the environment. We have decided not to have any toxic household cleaners and have found options that really work. Even bleach has an oxygenated alternative to do the job. We also believe in information exchange and have wonderful signage and in-store prompts to point out better alternatives. Shoppers will find a good complement of organic products and well, everything really – from saunas, cotton bed linen, Chinese medicine to a juice smoothie. What’s more, our whole store experience is going to be inspirational with expert help and empathic assistance. Besides that, you can have an Indian head massage, hot stone therapy treatment or any one of our signature spa treatments at the same time. We believe in balance, health and taking time out for your spiritual and mental health by relaxation, meditation and pampering. As soon as we open I would like to invite you to have an organic, fair trade coffee experience with an organic sugar-free rolled oat and fig omega muffin with me so I can show you around. As we lean towards whole food and not holy food, we believe that a little of something bad is better than too much of something good – your choice. Not to boast or anything but we know people are going to be proud to show others they shop at Wellness Warehouse. Yours in Wellness.
Comment by Robyn Wilkinson June 23, 2007 @ 7:16 amThe Wellness Warehouse Team.
I am a permaculturist and fanatical about nature, the environment etc. The whole Wellness Warehouse concept is exactly what we need – not just big stores punting cheap goods that we really don’t need. Everyone needs to be well and healthy, and to find everything we need for that in one place is brilliant – a real permaculture principle in practise – one element having many functions.
Comment by dianne July 23, 2007 @ 12:32 pmI believe the Wellness Warehouse would do well to read this review:
Comment by Adi September 9, 2007 @ 7:41 amhttp://kloofstreet.blogspot.com/2007/09/one-about-really-bad-service.html
I visited the wellness warehouse yesterday and think the concept is great, however I noticed the following:
1. Parking at the Kloof St branch is very bad, even with the underground parking. To bring the feet through the doors to pay that sort of rental (+ 1500 sq/m) will need a huge amount of feet traveling through. I noticed the tills were not ringing. Something totally unpractical in such a congested area and hidden on a second floor.
2. I approached a staff member in the health product section and asked some simple questions about my basic health issues and he told me he was new and knew nothing about the products although he was assigned to that section of the store. He called their naturopath, who in my opinion was wishy-washy and rather uninformed for someone who is supposedly a professional. I asked him which university he studied, but could not answer.
3. On going downstairs I saw tones of rubbish in bins being brought down from the warehouse, which was clearly not in recycle bins, despite their stated recycle policy.
On a whole the visit was pleasant enjoyable. If only they had some background music in the store. It’s very sterile.
Comment by michel Chambers September 14, 2007 @ 4:03 pmi visited your store in Claremont yesterday, my first time in a Wellness Warehouse, and was horrified to see, at the entrance, an enormous display of Pampers disposable nappies on special offer. How can a store that professes to uphold environmental protection – as loudly proclaimed by your instore billboards – be so hypocritical as to sell a product that is one of the major causes of environmental destruction…..never was a product so inappropriately named!! You can’t flush or compost them, they fill up landfills – where they remain for up to 500 years. It’s a frightening fact that every “disposable” nappy that has ever been made is still sitting, intact, in a landfill somewhere. Is this the legacy that we want to pass on to our children?
Britain alone throws away 8 million nappies A DAY! That is 3 billion a year! They make up 4% of all the UK’s household rubbish – and 50% of all the rubbish in a one-baby family. Not only that, 5 million trees are felled every year just to keep UK babies in disposable nappies. So please tell me how you can justify stocking – and selling as a loss leader – such a disgracefully harmful product.
for your information disposable nappies use:
3.5 times more energy than cloth nappies
8 times more non-renewable resources
90 Times more renewable resources
60 times more solid waste than washable nappies
On top of that the raw sewage that leaks from the disposable nappies in landfill sites can contain potentially harmful viruses and may result in the contamination of groundwater and soil..
I intend to recommend to all my women friends who (regrettably) use disposable nappies that they deposit the used items in your in store recycling bins, so that you can dispose of them in an environmentally acceptable manner.
Comment by Elizabeth March 21, 2008 @ 9:54 pmThank you
Comment by Lans April 18, 2008 @ 9:08 amWill a Wellness Warehouse be opening in Pretoria area any time soon?
Regards
Comment by Yolinda December 5, 2008 @ 2:27 pmYolinda
Not that we are aware but you can contact them in Cape Town or email them- wellnessfamily@wellnesswarehouse.com
Comment by Lans December 8, 2008 @ 10:25 am