Retail innovation: lessons from US and a SA perspective
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April 30, 2007, 8:40 am
Filed under: Local News
Filed under: Local News
By: Issa Sikiti da Silva
In future, the shop floor will become the market’s principal battleground, as traditional mass media fail to deliver the required advertising effectiveness. This is the opinion of Steven Keith Platt, the Chicago-based director of the Platt Retail Institute, who delivered his last presentation on American retail to local marketers on 7 July, 2006 in Johannesburg, on behalf of Johnnic Communications’ Newspapers Division and IBM.
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