Sight is unquestionably our most powerful sense. But when it comes to garnering an emotional response, scent is a much more powerful trigger. “75% of the emotions we generate daily are affected by smell,” says Lindstrom, author of Brand Sense. “Next to sight, it’s the most important sense we have”. What’s more, people can recall smells with 65% accuracy after a year, while the visual recall of photos sinks to about 50% after only 3 months”.
Filed under: Local News
Consumer confidence in the first quarter of 2007 reached the highest in 25 years, according to a survey by First National Bank (FNB) and Stellenbosch University’s Bureau for Economic Research (BER).
Filed under: Local Company News
Brait Private Equity said yesterday that it hoped the latest plans in its quest to buy Shoprite Holdings would be available to shareholders in three weeks’ time.
April 11, 2007
By Ethel Hazelhurst Johannesburg – In the first quarter, local firms were involved in 67 merger and acquisition (M&A) deals worth $8.8 billion (R63 billion). This brought the value of South Africa’s 2 231 M&A deals since 2000 to $125.3 billion. (more…)
Filed under: International News
Kohlberg Kravis Roberts (KKR) might trump a record A$19.7 billion (R115 billion) takeover offer from Wesfarmers for Coles, Australia’s second-largest retailer, KKR told Coles yesterday.
Filed under: International News
Blackstone and Texas Pacific had pulled out of the group that was bidding for J Sainsbury as the supermarket chain’s founding family opposed an offer of less than £6 (R84) a share, two people familiar with the talks said yesterday.
