Filed under: Local News
Cape Town, South Africa - Building materials retailer Cashbuild called on the government to use more expensive imported cement to build stadiums for the 2010 soccer World Cup and roads, arguing that this would make cheaper, domestically produced cement available to local builders.
(more…)
Filed under: Trends
In the rush to tap into the current surge in popularity of online shopping, retailers should keep in mind that the future of retailing will not solely be delivered in RGB pixels. The consumer is fickle and, when all is said and done, will continue to search out and patronize those brands that stimulate and broaden horizons, as well as provide the desired merchandise, says David Abrahamse of Algoran. The retail environment is still the only place where the brand has complete control over the delivered experience. And, if approached correctly, it can be utilized as an effective and worthwhile portal directly to the essence of the brand message. The opportunities for adding value through sensory exploration and interactive human communication (otherwise known as instore customer service) make the store a powerful and indispensable tool for developing the much-coveted conversation between brand and consumer.
