e-spaces

It’s the reason you’ll drive an extra 10 minutes to pick up your groceries from one retailer, when there’s another – offering precisely the same range – on your doorstep. Except, in this case, that elusive x-factor is a little easier to pinpoint: your shopping preferences may well be grounded in smart design. “When it comes to retail space, the key to good design lies in creating an experience, a feeling of warmth and pleasure that will make a customer want to return again and again. This creates brand loyalty,” says David Abrahamse of Algoran.

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